The Place Firenze

THE PLACE Firenze - Refreshed and transformed in body and soul, our boutique hotel that was showered with awards and plaudits reopens with a new identity of ‘transformative travel,’ one that is deeply rooted in the city it embraces. Like a stylish, well-connected friend, THE PLACE allows its Guests to go behind the tourist façade, to meet fascinating local people, to enjoy enriching, one-of-a-kind experiences. We are an artisanal “bottega”. Humanism was born in Florence, putting man at the centre of the universe. We put Guests at the centre of our universe. That’s the essence of THE PLACE Firenze. Aiming to create an urban design scheme with a contemporary feel, Architect Luigi Fragola centred a fresh new design concept for this elegant Florentine Home focused on a fertile, active dialogue with Piazza Santa Maria Novella, the historic square on which the doors of THE PLACE open. Right on the Piazza, the totally restyled THE TERRACE is an all-day al fresco salon, a convivial ambience of cultured ease and culinary passion that is set to become the new Florentine evening meeting place. Inside, the brand new THE KITCHEN & THE BAR feature a spacious new dining room with tables running the length of a ‘Gallery of Mirrors’, a feature that plays a rich game of call and response with motifs from Alberti’s church façade.